You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month. Choose ALL answers that apply.
A . Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
B . Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C . Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D . You run different conversion campaign ads for all events currently being measured on the website.
Answer: B,C
Explanation:
You should never optimize conversion campaigns unless you have at least 500 events.
The number of events you are getting at each stage of your funnel are key here:
✑ 4,000 Lead Events => you can run conversion campaigns to new audiences.
✑ 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
✑ 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
✑ 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client’s online sales funnel.