Why would AcrossThePond do this?

AcrossThePond is a ferry company that has just slashed their prices for trips scheduled to Europe between August and November – they are now almost half as cheap!

Why would AcrossThePond do this? Select ALL that apply.
A . So that they can increase demand to match supply.
B . So that they can fully utilise their production capacity.
C . So that they can increase consumer awareness of their summer services.
D . So that they can can better manage their supply.
E . To increase their revenues.

View Answer

Answer: A,B