Which TWO of the following scenarios should be considered in strategic scenario planning by a publishing company that specialises in academic textbooks?

Which TWO of the following scenarios should be considered in strategic scenario planning by a publishing company that specialises in academic textbooks?
A . There could be a change in the technology used by consumers, such as smaller mobile phones with smaller screens
B . Budget changes could have an impact on the funding available to college and university libraries
C . The terms offered by media companies for film rights for books could change
D . The quality of output from printing presses might improve
E . Environmental concerns could lead to a decrease in the availability of trees to make paper

View Answer

Answer: B,C