Over the past year, JKL Company has found that its two largest competitors have taken some of their market share since opening online stores At the same time JKL has noticed that the capabilities of the new computing equipment that it has recently introduced are much greater than the ones that it had replaced.
JKL has decided to launch its own online store, to compliment its chain of high street stores, m a bid to win back the market share that it has lost Existing staff will be retrained to carry out the online operation.
Which TWO factors, associated with the contextual design of an organisation, are driving this decision?
A . Environment
B . Culture
C . Size
D . Technology
E . Specialisation
Answer: B,D