JHG manufactures inexpensive cars that compete largely on price Its cars have very basic
equipment and small but economical engines JHG’s Board is considering launching a luxury brand of cars that will be far better equipped, more comfortable and have much better performance
Which THREE of the following would be relevant factors to incorporate into the stress testing of this new strategy to create a luxury brand?
A . Reductions m motorway speed limits
B . The need for consumer research
C . Increased tax on vehicle emissions
D . The cost of designing new cars.
E . Potential changes in interest rates.
F . Sales of JHG’s existing range of cars
Answer: C,D,F