Posted by: Pdfprep
Post Date: January 10, 2021
A startup company sells organic vegetable and fruit smoothies. Management is tracking a rapid decrease in sales of their best-selling juice, so they contract a business analyst to identify solutions in order to increase sales by comparing similar products offered by competitors.
Which technique or tool should be used?
A . Focus group
B . Benchmarking
C . Competitive analysis
D . Trend analysis
Answer: C
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