Which of the following terms refers to an integrated approach of simultaneously selling to consumers through multiple distribution channels?

Posted by: Pdfprep Category: CLTD Tags: , ,

Which of the following terms refers to an integrated approach of simultaneously selling to consumers through multiple distribution channels?
A . Omni-channel
B . Multi-channel
C . Business-to-consumer (B2C)
D . E-commerce

Answer: B

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