A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it’s selling so poorly that NVision are no longer making a return on the product.
Which of the following strategies would be the BEST for NVision to implement?
A . Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.
B . Keep costs low and continue to sell the console.
C . Develop the product for a specific market segment who continue to have a need for it – this will allow NVision to sell the product at a higher price.
D . Allow the product to follow its natural life-cycle.
Answer: A