Which of the following is the MOST important consideration for an organization interacting with the media during a disaster?
A . Communicating specially drafted messages by an authorized person
B . Refusing to comment until recovery
C . Referring the media to the authorities
D . Reporting the losses and recovery strategy to the media
Answer: A
Explanation:
Proper messages need to be sent quickly through a specific identified person so that there are no rumors or statements made that may damage reputation. Choices B, C and D are not recommended until the message to be communicated is made clear and the spokesperson has already spoken to the media.