Which of the following is the correct example of Tom using guerilla marketing?


Tom owns a guitar shop, called Jones’s Guitars. In attempt to drum up business, he’s decided to launch a guerilla marketing campaign.

Which of the following is the correct example of Tom using guerilla marketing?
A . Placing an empty guitar rack outside his shop with a sign saying, "Free air guitar – one per person."
B . Encouraging customers to try one of the store’s brand new guitars.
C . Launching a social media campaign called #GetDownTo]ones’s
D . Encouraging all his staff to try to build a rapport with the customers.
E . Spending a lot of money on decorating the shop and playing the most famous guitar-based songs.

Answer: A

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