Which of the following is not a direct response type of ad? Choose only ONE best answer.

Which of the following is not a direct response type of ad? Choose only ONE best answer.
A . Guaranteed Impressions
B . Mobile App Engagement
C . Website Clicks
D . Video Views
E . Website Conversions

View Answer

Answer: A

Explanation:

Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.

If you were to rank all ads from the least to the most direct response, it would rank as following:

Brand Awareness

✑ Guaranteed Impressions

✑ Reach and Frequency

✑ Brand Awareness

Direct Response

✑ Post Engagement

✑ Video Views

✑ Messages

✑ Website Clicks

✑ Website Conversions

✑ Mobile App Installs and Engagement

✑ In-Store with Offline Events Tracking