During the early part of the twenty first century, B enjoyed considerable success by providing a large selection of popular movies to rent on DVD, from convenient high street retail stores. Unfortunately, B was slow to adapt to the switch from "bricks" (i.e. stores) to "clicks" (i.e. internet-based services) and was rapidly overtaken by D and other internet-based movie services.
This is an example of a firm that enjoyed considerable success in the past, responds too slowly to changes in the external environment and perseveres for too long with the strategy that once served it very well.
Which of the following best defines this practice?
A . Strategic drift
B . Strategic stretch
C . Transformational change
D . Deliberate strategy
Answer: A