Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign? Select all that apply. Choose ALL answers that apply.
A . CPM
B . Reach
C . CPC
D . Brand Lift
E . Frequency
Answer: A,B,D,E
Explanation:
Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience. In this case, you want to measure CPM, frequency, impressions, and brand lift.
You don’t want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.