You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don’t want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can’t pass a maximum price.
Which bidding strategy should you optimize for? Choose only ONE best answer.
A . The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B . There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
C . The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
D . The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
Answer: A
Explanation:
Bidding strategies help you control the overall spent with budget constraints.
There are basically two bidding options: Lowest Cost or Target Cost 1. Lowest Cost
The lowest cost bidding strategy tells Facebook to get the lowest possible cost per result, while also spending your entire budget.
