You’ve spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow? Select the best 2 that apply. Choose ALL answers that apply.
A . You should build lookalike audiences from all of the website visitors.
B . You should build lookalike audiences from people who have initiated checkout process and add to cart events.
C . You should build lookalike audiences from people who have made purchases.
D . You should build similar audiences based on people who have visited the website to the main landing page of the product.
Answer: B,D
Explanation:
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don’t have enough events or users who have purchased on your website (72); so you are left with two options:
✑ Build similar audiences based on people who have visited the main landing page of the product.
✑ Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don’t necessarily want to start building an audience from all website visitors as this might be too broad. You want to build your audiences first based on the bottom of the funnel and then move up.