What strategies should you follow to accomplish your customer’s goals? Choose only ONE best answer.

What strategies should you follow to accomplish your customer’s goals? Choose only ONE best answer.
A . Use website conversion tracking to see how many people purchases at the store.
B . Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
C . Use offline events to understand purchases at the retail stores and orders made from the phone.
D . Use offline events from the website, and cross-reference data to measure Facebook’s impact.

View Answer

Answer: C

Explanation:

One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.

✑ Use precise timestamps, including minutes and seconds to track multiple purchases.

✑ Use actual transaction value to see the most accurate event values on a

dashboard.

✑ Use Order ID’s or item number to include multiple items within a single transaction. So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.