What permissions are required for a marketer to send an email marketing message to a consumer in the EU?

What permissions are required for a marketer to send an email marketing message to a consumer in the EU?
A . A prior opt-in consent for consumers unless they are already customers.
B . A pre-checked box stating that the consumer agrees to receive email marketing.
C . A notice that the consumer’s email address will be used for marketing purposes.
D . No prior permission required, but an opt-out requirement on all emails sent to consumers.

View Answer

Answer: C

Explanation:

Reference: https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/27/what-gdpr-means-for­email-marketing-to-eu-customers/#64020aa8374a