Topic 15, Case Study Retail Fashion Brand
A luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide.
The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply. Choose ALL answers that apply.
A . Use a Point Of Sale provider to integrate offline conversions.
B . Use digital receipts instead of printed receipts to enable offline conversions.
C . Use website conversions to integrate with offline conversions.
D . Integrate your CRM system with your offline conversions.
E . Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
Answer: A,B,D,E
Explanation:
There are some ways you can automate the influx of data coming from offline sales.
The following options are currently available on Facebook’s platform:
✑ Use a Point Of Sale provider to integrate offline conversions.
✑ Use digital receipts instead of printed receipts to enable offline conversions.
✑ Integrate your CRM system with your offline conversions.
✑ Collaborate with another Facebook Marketing Partner to measure offline conversions.
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