Topic 2, Align Facebook campaign to business goals
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.
A . You should bid for CPM and measure conversions.
B . You should bid for conversions and measure impressions.
C . You should bid for clicks and measure impressions.
D . You should bid for installs and measure impressions.
E . You should bid for impressions and measure impressions.
Answer: E
Explanation:
There are four bidding options you can pay for the delivery of your ads: