You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run? Choose only ONE best answer.
A . You should run conversion ads targeted at women only.
B . You should run traffic ads targeted at the entire customer database.
C . You should run interaction posts to bring awareness to the new customer base.
D . You should run traffic ads to the customer base but focused on female users.
Answer: D
Explanation:
It’s a newly-built website. In other words, you don’t have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads. You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.
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