What is the main difference between brand marketing and direct response marketing within Facebook? Select all that apply. Choose only ONE best answer.
A . With brand marketing, Facebook tries to maximize conversions.
B . With brand marketing, Facebook tries to maximize impressions, reach and frequency.
C . With direct marketing, Facebook tries to minimize website conversions.
D . With direct marketing, Facebook tries to maximize mobile app installs.
E . Brand marketing is for top of the funnel marketing.
F . Direct Response is for top of the funnel marketing.
Answer: E
Explanation:
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product. Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.