What is the daily budget for the campaign and how would you set it up?

Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.

They want you to run a post engagement to a custom audience of their customer database.

More specifically, customers who have bought a product in the past 180 days.

What is the daily budget for the campaign and how would you set it up? Choose only ONE best answer.
A . Your daily budget is 2.5 USD, and you set up daily budget for 2.5 US
C . Your daily budget is 2.5 USD, and you set up lifetime budget for 50 US
E . You set up a lifetime budget of 50 US
F . The daily budget is irrelevant.
G . There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 US
. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.

View Answer

Answer: D

Explanation:

Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:

✑ If the ad set gets charged for impressions, its daily budget must be at least $1 a day.

✑ If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.

✑ If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.

In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement. Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.