What determines the "Total Value" of your ads? Choose only ONE best answer.

What determines the "Total Value" of your ads? Choose only ONE best answer.
A . Maximizing advertiser value and estimated action rates.
B . Maximizing Consumer Experience and Advertiser Bid.
C . Maximizing Advertiser Value and Optimizing Consumer Experience.
D . Optimizing Consumer Experience and Maximizing User Value.

View Answer

Answer: C

Explanation:

Facebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience.

Keep in mind that the Total Value will be the addition of two components:

✑ Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value)

✑ User Value (Optimizing Consumer Experience)

Those two components will help determine your Total Value.