Topic 13, Return On Ad Spend – ROAS
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low.
These are the initial set up of the campaign you are running:
✑ Campaign is optimized for conversion objective
✑ The attribution window is set to 1 days
✑ You’ve set up lifetime budget
✑ Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website
What changes do you make in order to increase conversions? Choose only ONE best answer.
A . You should increase attribution window to 7 days.
B . Change optimization from custom conversions to value optimization.
C . Run retargeting campaigns to people who have made purchased in the past 10 days.
D . Delete all remarketing campaigns
Answer: A