What can you expect from an MTA Partner Program within Facebook Measurement Partners? Choose ALL answers that apply.
A . Measure lift in sales using partner-based ROI measurement solutions.
B . Measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and RO
D . Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
E . People-based multi-touch attribution reporting across all publishers, including Facebook.
Answer: A,B,C,D
Explanation:
Here is a list of how Facebook Measurement Partners can help: Partner Lift: Facebook’s Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.