What buying option should they use and how should you optimize your campaigns?

Your client is launching a new car nationwide.

They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.

What buying option should they use and how should you optimize your campaigns? Choose only ONE best answer.
A . Ad Auction, running multiple campaigns with specific dates so that it’s targeted correctly.
B . Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
C . Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
D . Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

View Answer

Answer: C

Explanation:

Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.

This buying option will allow you to control reach, frequency, and budget.

There are three ways you can optimize your video campaigns within the reach and frequency options:

✑ Standard

✑ Sequenced

✑ Scheduled

Below is a table with the differences for each:

In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.