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What artifact do you configure to translate the traditional segments used to identify the target audience?

Myco, a telecom company, has recently implemented Pega Customer Decision Hub™. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.

What artifact do you configure to translate the traditional segments used to identify the target audience?
A . Engagement policies and Arbitration
B . Contact policies
C . Segmentation
D . Audience

Answer: A

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