What are the three main aspects Facebook tries to impact when launching campaigns through their auction? Select all that apply. Choose ALL answers that apply.
A . Audience Outcomes
B . Brand Outcomes
C . Sales Outcomes
D . Impact Outcomes
E . Reach Outcomes
Answer: A,B,C
Explanation:
Facebook summarizes the impact of its campaigns into three main buckets:
Audience Outcomes
✑ How many people did your ad reach? How frequently?
✑ Did the ads reach the right people/audience?
✑ Did the ads reach people cross-device?
Brand Outcomes
✑ Did the ads breakthrough? Are they memorable?
✑ Did they generate brand awareness?
✑ Did the ads change the perception of your brand?
Sales Outcomes
✑ Did the ads drive your business outcomes? Did they contribute to ROI?
✑ Did the ads results in sales, leads or app installs?