What are some of the reasons your ad sets are not running?

You’ve launched two campaigns with five ad sets. Two ad sets are not spending their budget.

As a matter of fact, they’ve only spent $1 of the $50 you placed the budget for each ad set.

What are some of the reasons your ad sets are not running?

Select all that apply. Choose ALL answers that apply.
A . Your ad set is not active.
B . Your ads within the ad set were not approved.
C . You’ve reached the limit of the campaign.
D . Your ad is scheduled for a future date.
E . The ad set audience is too large.

View Answer

Answer: A,B,C

Explanation:

There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:

✑ Your ad did run for some time as it has spent $1 already.

✑ You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.

What are some common issues here?

✑ Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook’s team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook.

✑ If Facebook rejected your ads, then by default, they will be inactive.

✑ You could have inactivated the ad sets by mistake at some point. So this answer is still valid.

Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.

Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small -NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.