What are some of the benefits of using "Reach and Frequency" buying option on Facebook?

What are some of the benefits of using "Reach and Frequency" buying option on Facebook?

Select all that apply. Choose ALL answers that apply.
A . Predictability and control over frequency.
B . Predictability and control over reach and CP
D . Include Instagram as placement.
E . Define how much you want to spend each day.
F . Launch marketing campaigns to customer databases.

View Answer

Answer: A,B,C,D

Explanation:

Reach and frequency buying can give you more predictability and control over the following:

✑ Reach and CPM

✑ Frequency

✑ Spend per day

✑ Placement distribution (e.g., Instagram vs. Facebook)

Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.