What are some of the benefits of using offline conversion events to track store purchases? Select all that apply. Choose ALL answers that apply.
A . Measure cross-channel conversions.
B . Create custom audiences from offline events.
C . Deliver ads to people based on users who generate the most revenue.
D . Integrate your offline events with website conversions.
Answer: A,B,C
Explanation:
There are some advantages of using offline event tracking for physical stores.
✑ You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.
✑ You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.
✑ You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.