What are some of the benefits of using offline conversion events to track store purchases? Select all that apply. Choose ALL answers that apply.

What are some of the benefits of using offline conversion events to track store purchases? Select all that apply. Choose ALL answers that apply.
A . Measure cross-channel conversions.
B . Create custom audiences from offline events.
C . Deliver ads to people based on users who generate the most revenue.
D . Integrate your offline events with website conversions.

View Answer

Answer: A,B,C

Explanation:

There are some advantages of using offline event tracking for physical stores.

✑ You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.

✑ You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.

✑ You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.