Under what circumstances might the “soft opt-in” rule apply in relation to direct marketing?

Under what circumstances might the “soft opt-in” rule apply in relation to direct marketing?
A . When an individual has not consented to the marketing.
B . When an individual’s details are obtained from their inquiries about buying a product.
C . Where an individual’s details have been obtained from a bought-in marketing list.
D . Where an individual is given the ability to unsubscribe from marketing emails sent to him.

View Answer

Answer: B

Explanation:

Reference: https://ico.org.uk/for-organisations/guide-to-pecr/electronic-and-telephone-marketing/electronic-mail-marketing/#softoptin