The concept of core competences is key to successful outsourcing strategy. Organisations should:
A . focus on core competences and outsource non-core competences to external firms that can add more value.
B . focus on non-core competences in order to drive down the cost of non value adding activities.
C . focus on core competences by outsourcing these functions to external firms that can add more value.
D . focus on non-core competences by applying transaction cost theory to external firms.
Answer: A