The activity that involves a trial run of a product in a typical segment of the market before proceeding to a national launch is referred to as:

Posted by: Pdfprep Category: IIA-ACCA Tags: , ,

The activity that involves a trial run of a product in a typical segment of the market before proceeding to a national launch is referred to as:
A . Test marketing
B . Experimentation
C . Segmentation
D . Positioning

Answer: A

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