Salesforce Certified Marketing Cloud Email Specialist Updated Questions

1. NTO outfitters wants its email to renders mobile and desktop devices. NTO would like the emails to be responsive

Which two technique should be used? Choose two answers

2. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.

Where can the marketer most easily find this information?

3. The NTO outfitters using journey builders rather than automation studio to send emails.

What are the three benefits of using journey builders? Choose three answers

4. A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email.

Which tool is recommended to execute this process?

5. What 3 options are available to create a template in the marketing cloud? (Choose 3)

6. What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

7. Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.

Which solution can be used to achieve this?

8. A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.

Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

9. The marketing team at a bank need to receive a file of all subscribers who were sent payment reminder emails and opened at each week, the file needs to be encrypted and placed on the bank external SFTP.

How should the schedule automation be configured to achieve this

10. A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.

What feature should the marketer use to merge the data into a single data extension to improve sending?

11. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

12. Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.

In this scenario, what best practice was achieved?

13. List 3 unsubscription methods?

14. What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

15. A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email.

Which template can the marketer choose when creating an email?

16. What is triggered automation?

17. A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.

Which tool can be used to segment the data? (Choose 2)

18. A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.

What creation method should the team use to create the new data extension?

19. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA."

What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers

20. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life.

What are some other best practices for interacting with potential and active subscribers? (Choose 3)

21. A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week.

What would the marketer create to automate the send and save time?

22. A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard, what needs to be reconfigured in the marketing cloud account,

23. NTO uses html emails that have headers and footers coded into it email what tool can

marketer use to control default headers and footers on email sent.

24. A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio.

What can the marketer do to accomplish this task?

25. A national landscaping company wants to send targeted emails to costumer to remind them of their upcoming lawn treatment depending on the service customer will receive either one or two emails. The data for the campaign is in the separate data extension, costumer no is primary key fields in both data extension, which two tools should be used to segment the data. Choose two answers.

26. Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.

Which two best practices should NTO employ when sending email? Choose 2 answers

27. If you don't have the option for offline tactics what could you consider? (Select 3)

28. A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

What is the optimal way to manage unsubscribes by communication type?

29. What must be configured in a Marketing Cloud account to use the import wizard?

30. What are the 5 proven email practices to drive revenue? (Choose 5)

31. Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.

What tool in Email Studio enables a marketer to save and execute a send manually?

32. What is a Master Unsubscribe?

33. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.

What action should NTO take to increase open rates?

34. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.

Which three considerations did the consultant take into account when recommending a data extension-based model over Lists? Choose 3 answers

35. Which feature can segment on behavioral data?

36. What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

37. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.

Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. A proof email is then sent to business stakeholders for final approval.

Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

38. Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

39. Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

40. NTO wants to display different content areas based on the subscriber data, which two feature can be used to accomplish this, choose two answers.

41. A marketer send an email to a send able data extension that contains a customer _ id fields with a numeric of data type that relates to the subscribers key and the all subscribers list as a send relationship.

Which two statements are correct about the emails send behavior for any subscribers who currently does not exist on the all subscribers list? Choose two answers

42. A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.

Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)

43. A marketing manager wants to provide unique content to each customer in an upcoming email campaign.

Which three features could be used to create individualized content in the email? Choose 3 answers

44. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.

How should the marketer proceed?

45. A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox.

What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

46. Northern Train Outfitters wants to grow its email subscriber list.

Which best practice can the company use to increase the number of subscribers? (Choose 2)

47. What is a purpose of marking an attribute as hidden?

48. An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.

What solution meets this specification?

49. NTO want to improve email open rate to increase subscriber engagement and improve deliverability, what action should NTO take to increase open rates.

50. What are the 4 steps to create dynamic content?

51. NTO has master unsubscribed data extension that contains profile and preference information various segments are created from the masters unsubscribed data extension.

In Each segment to be automatically refreshed daily, which two activity should the NTO consider using? Choose two answers

52. TheIT department at NTO would like to receive the email notification once an automation has completed, how the automation should should be configured.

53. A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.

Which strategy should be used?

54. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email.

Which Journey Builder activity should be used?

55. Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends.

Which tool is recommended for this scenario?

56. When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

57. A marketer would like to improve open rate for a weekly email campaign which area of the email design should the marketer focus

58. A customer wants to grow the number of subscribers in the account.

Which two methods should the customer employ to acquire new subscribers? (Choose two.)

59. When sending to data extensions what is the default publication list?

60. A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."

Which two steps should resolve the issue? Choose 2 answers

61. TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention “Hero CTA”.

What are two method two ensure click behavior on these images is tracked with this naming convention.

62. Which tactic will improve deliverability for a new sender?

63. Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.

What feature should the marketer use?

64. A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.

65. Where can a marketer see the performance summary of a recent email send?

66. How can you tell the marketing cloud that an email is commercial or transactional?

67. Northern Train Outfitters wants to identify subscribers with something other than an email address.

What value can be used to accommodate this?

68. A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.

Which results file format is available for selection when generating this report?

69. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality.

What is the optimal way to accomplish this task?

70. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

71. A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions.

The data extension Orders contains the following fields:

OrderNumber: a unique alphanumeric order number

customerID: a numeric customer identification number

OrderDate: the system date and time for the order

Instructions: an optional alphanumeric string that contains customer delivery notes.

Which statement accurately reflects the configuration of the Orders Data Extension?

72. The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletter.

The second step is to personalize content based on the data that has been collected from subscribers.

What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

73. A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

74. Which data model should be used to create a Group?

75. What are 2 ways to improve deliverability?

76. Select three (3) best practices for interacting with potential and active subscribers?

77. A marketer wants to send the same email with the same send properties in several automations.

Which activity should be created within Automation Studio?

78. A marketer sent an email to a group of subscribers with an invalid link.

What step could the marketer take to correct the link after the email has been sent?

79. NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval.

Using automation studio how can NTO assure that the catalogue stays up to date

80. A client leverages transactional messages to send ad-hoc order confirmations.

Which type of message is most suitable in this situation?

81. A marketer needs a simple tool to create segments from the data stored in a data extension.

How would you advise them?

82. A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile.

Which tool would the marketer use in this scenario?

83. The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement.

Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

84. A marketing manager is reporting on the degree of customer engagement with the company's email.

Which metric can be used?

85. A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.

Which send tracking metric provides the bounce description "Address is non-existent at the domain?

86. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its my NTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?

87. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

88. An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.

What steps would the marketer take when creating the data extension? (Choose 2)

89. A marketer is designing email for mobile devices.

Which three design best practices would the marketer use? Choose 3 answers

90. If you have less than 50,000 subscribers your test distribution should be what percent.

91. NTO just hired a new associate whose …email is going to start creating and deploying the companies’ monthly campaigns and NTO need to ensure that no mistakes are made.

Which two elements of the sent can be reviewed with approvals? Choose two answers

92. NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don’t receive the same mail twice

93. CORRECT TEXT

A marketer wants personalization space to create individualized content for an upcoming send, which three items should the marketer use while using personalization space

94. Which is a fundamental component of coding responsive emails?

95. A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.

What are two benefits of ensuring field lengths are accurate? (Choose two.)

96. A customer leverages transactional messages to send order confirmations.

What type of message is most suitable in this situation?

97. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.

How should the import of event registration data be configured?

98. A marketer needs to ensure that customers on a list want to be email subscribers.

Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality.

What is the optimal way to accomplish this task?

99. What statement accurately dictate the configuration of the orders data extension

100. The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank’s external SFTP.

How should the scheduled automation be configured to achieve this?

101. Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

102. Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.

Which automation configuration should be used to achieve this?

103. Which action will the Validate tool complete when initiated?

104. Where can a filtered data extension by manually refreshed? Select 2

105. A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers

106. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA."

Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

107. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.

Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe? Choose 2 answers

108. A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails.

In which two ways can the marketer determine who clicks on the CTA? Choose two answers.

109. A customer would like to automate a weekly email campaign using Automation Studio.

Which send method would the customer use to configure the email?

110. NTO is launching a custom corporate branded apparels website, they are concerned about the new initiative campaign impacting deliverability to its customers retail sends. NTO has purchased a second IP address to be used for the corporates sites email sending, what feature the NTO administrator will use to specify that which IP address is used for retail vs corporate.

111. Northern Trail Outfitters wants to use something other than an email address to identify subscribers.

What functionality can be used to accommodate this?

112. Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive.

Identify the elements that make an email message effective. (Choose 4)

113. Which feature can be included in a content box? (Choose 3)

114. If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

115. What are some things you should automate as an email marketer?

116. A marketer needs to test personalized content in an email prior to sending.

How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

117. A marketer wants to run an Account Send Summary report.

Which option can be configured when running this report? (Choose 3)

118. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send.

Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

119. What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

120. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.

How should the data be updated?

121. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.

What is the recommended design approach?

122. Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.

Which feature will enable this?

123. Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.

Which two activities should NTO consider using? (Choose two.)

124. A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant.

What information does the associate need to provide in order for the email to pass validation? (Choose 2)

125. Which of the following segmentation tools can be used for both lists and data extensions?

126. A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.

Which two tools should the marketer use? Choose 2 answers

127. A marketer needs to import a text file and does not have access to the account's Enhanced FTP site.

What is the recommended way to import the data?

128. A marketer management would like to run the recent email sending summary report and have the resulting file sent via email which result file format is available for selection when generating this report.

129. A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.

What needs to be configured in the Marketing Cloud account?

130. A marketer would like to improve open rates for weekly email campaigns.

On which area of email design should the marketer focus?

131. Which recipient option is available with Simple Send? (Choose 2)

132. By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?

133. Which feature would a marketer use to build a Send Classification? (Choose 2)

134. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings.

Which email design best practice would the associate implement in this campaign?

135. When importing data into marketing cloud the list detective is triggered for which of the following?

136. A marketer needs to share report results with a manager.

When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager? Choose 3 answers

137. The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.

Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

138. Why should a Marketer ensure that field lengths are accurate when creating a data extension? Choose 2 answers

139. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.

Which tool should a team with no SQL knowledge or support use?

140. What are two capabilities of Subscriber Preview in Email Studio?

141. The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

142. A marketer wants to use personalization strings to create individualized content for an upcoming send.

What would the marketer need to know to understand how to use personalization strings? (Choose 3)

143. NTO just launched new line of tens and send a targeted email campaign to introduce the products to its customer when in email studio can the marketer can see the performance summary of the recent email sent.

144. Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements.

Which feature would a marketer use to classify a send under this CAN-SPAM classification?

145. What is an Automation Studio activity? (Choose 3)

146. A link (URL) was sent wrong in an email- How would correct it