K Ltd is an on-line travel agency specialising in budget package holidays to a small number of popular locations. The holidays that it sells are made up of a "package" of flights, hotel accommodation and food. K Ltd’s Finance Director is concerned that the company’s scope of operation is too narrow and wishes to diversify.

K Ltd is an on-line travel agency specialising in budget package holidays to a small number of popular locations. The holidays that it sells are made up of a "package" of flights, hotel accommodation and food. K Ltd’s Finance Director is concerned that the company’s scope of operation is too narrow and wishes to diversify.

Identify TWO actions that K Ltd should take immediately.
A . Set up a number of activity holidays; adventure, sports and trekking for example.
B . Bulk book cruise accommodation and create a special package deal for retired couples.
C . Expand the number of locations it currently serves.
D . Re-image the locations it currently serves to make them more exotic and family friendly.
E . Review the customer base looking at feedback, repeat sales and single visit statistics.
F . Engage market researchers to look at future trends in holiday requirements.

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Answer: E,F