Your company’s marketing department produces a corporate brochure where, although it uses data that is accurate, the conclusions that it draws are somewhat misleading.
Is this an ethical issue and why?
A . Yes – incompetence is an ethical issue
B . Yes – misrepresenting information is an ethical issue
C . No – all marketing uses an element of ‘spin’ or misrepresentation, so there is nothing wrong with this
D . No – as long as the data is correct
Answer: B