An overseas bank iscurrently undertaking a feasibility study looking into the possible launch of a new bank in the UK.
Preliminary findings suggest that the market is saturated, customers have a lot of choice and UK legislation makes It easy for them to from one bank to another.
In which area of Porter’s Five Forces model would these preliminary findings be documented?
A . Threat of now entrants.
B . Bargaining power of customers
C . Bargaining power of suppliers.
D . Threat of substitute products or services
Answer: B