HOTSPOT
Identify each characteristic on the left as describing either transaction-based sales or contractual partnerships.
Answer: 
Explanation:
✑ a) Is a less-complex sales process: Transaction-based
✑ b) Does not lead to customer loyalty or predictive revenue stream: Transaction-based
✑ c) Leads to more upsell and cross-sell opportunities: Contractual partnerships
✑ d) Requires more commitment, knowledge, and expertise: Contractual partnerships