How would you estimate this cost?

Your client launched a product two years ago, and it did very well with the young generation.

As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.

With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.

How would you estimate this cost? Choose only ONE best answer.
A . You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B . You could build reach campaigns and estimate how much it would cost you to run the campaigns.
C . You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D . There is no way of knowing on Facebook how much it would cost to reach both audiences.

View Answer

Answer: C

Explanation:

The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.

That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.

With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad. With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.