How many campaigns and ad sets do you need to launch?

You need to run a campaign with two bidding options and two different audiences.

How many campaigns and ad sets do you need to launch? Choose only ONE best answer.
A . You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
B . You need one campaign and four ad sets since you have 4 different variables at the ad set level.
C . You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
D . You need 1 campaign with 8 ad sets and 1 ad for each.

View Answer

Answer: B

Explanation:

Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.

There are 4 variables at the ad set level. So you would get the following:

Ad Set A: Bidding Option #1 + Audience #1

Ad Set B: Bidding Option #1 + Audience #2

Ad Set C: Bidding Option #2 + Audience #1

Ad Set D: Bidding Option #2 + Audience #2