As part of a strategic initiative, a bank decides to expand operations to a new country where the most commonly used language is Spanish. The bank’s current mobile application only supports English. The organization initiates a project to provide local language support for the app.
From which level did the business need originate?
A . Middle management
B . External drivers
C . Bottom up
D . Top down
Answer: C
Explanation:
A business need may be identified at many different levels of the enterprise:
– From the top-down: a strategic goal that needs to be achieved.
– From the bottom-up: a problem with the current state of a process, function or system.
– From middle management: a manager needs additional information to make sound decisions or must perform additional functions to meet business objectives.
– From external drivers: customer demand or business competition in the marketplace.
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