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Facebook Certified Media Buying Professional
Premium Q&As: 150
Version: PDF
Last update: January 20, 2025
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Related 410-101 Questions & Answers
- What options do you have to automate the sales at the store with Facebook campaigns?
- What are some advantages of a statistical attribution model versus a rules-based attribution model? Choose only ONE best answer.
- Which are the two bidding options that will allow your customer to predict results of their campaigns?
- What are some recommendations you would suggest when setting up the bidding for the offers?
- How does the eCPM calculation differ within both campaigns?
- What are three metrics that video can have a huge impact on brands? Select all that apply. Choose ALL answers that apply.
- What are three metrics that video can have a huge impact on brands? Select all that apply. Choose ALL answers that apply.
- What is the main difference between brand marketing and direct response marketing within Facebook? Select all that apply. Choose only ONE best answer.
- Which are the two bidding options that will allow your customer to predict results of their campaigns?
- What are the three main aspects Facebook tries to impact when launching campaigns through their auction? Select all that apply. Choose ALL answers that apply.
- What are the other factors that affect your ad results?
- What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
- What is the best measurement solution for this?
- What are the different placements you can select in a campaign?
- What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
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