What recommendations do you give your team?

You are running conversion ads to an inexpensive $0.99 mobile phone app.

You’ve been running app install ads for some time now, and have been getting 105

downloads of the $0.99 mobile app every two weeks.

You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.

What recommendations do you give your team?

Select all that apply. Choose ALL answers that apply.
A . There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
B . You should set up a 1 day after view and 7 days after a click attribution window.
C . You should set up a 1 day after a click attribution window.
D . You should set up a 1 day after a view and 1 day after a click attribution window.

View Answer

Answer: A,D

Explanation:

Is there enough data?

Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.

So, yes, there is enough data for you to start running conversion ads for App Install.

What kind of attribution window should you run?

Keep in mind that you are running conversion ads for App Installs.

There are just two options for attribution window for this type of ad:

✑ 1 day after a click.

✑ 1 day after a view and 1 day after a click (combined).

In this case, Facebook recommendation is to track both view and click attribution of 1 day. Inexpensive products (especially mobile apps) should have smaller attribution windows. It’s difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the ads you ran a week before.