What campaign strategies should you follow in order to optimize your Facebook ads? Select all that apply. Choose ALL answers that apply.

What campaign strategies should you follow in order to optimize your Facebook ads? Select all that apply. Choose ALL answers that apply.
A . Use Store Visit ads in order to bring traffic to the two specific retail stores.
B . Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
C . Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
D . Add map card with your page location.

View Answer

Answer: A,B,C,D

Explanation:

Whenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions.

Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.

A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.

You can also add map cards with your page location and use URL to send people to maps.