Which strategy should you recommend to meet the client’s goals? Choose only ONE best answer.

Which strategy should you recommend to meet the client’s goals? Choose only ONE best answer.
A . Interest and lookalike audiences.
B . Custom Audiences and Carousel.
C . Audience Network and Custom Audiences.
D . Custom audiences and Lookalike audiences.

View Answer

Answer: D

Explanation:

Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.

For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.

You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.

The last audience you should be using is a saved/core audience, but you should always start with the other two first.