Select all marketing strategies that you would suggest for the smartwatch launch. Choose ALL answers that apply.

Select all marketing strategies that you would suggest for the smartwatch launch. Choose ALL answers that apply.
A . Use conversion ads to the checkout page for new audiences.
B . Use attention-grabbing video ads on Instagram to new audiences.
C . Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
D . Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
E . Create app install campaigns for people who have visited the website.
F . Create app install campaigns for people who have finalized a purchase for the following 15 days.

View Answer

Answer: B,C,D,F

Explanation:

The client has three specific objectives:

✑ Build brand and product awareness to new audiences.

✑ Spur online sales of new watch.

✑ Get people who’ve bought the smartwatch to download and use their new mobile app.

In order to achieve these objectives, you should prioritize the following strategies for the product launch:

✑ Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).

✑ Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).

✑ Create app install campaigns so that people will download their mobile app (Objective #3).