What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?

Topic 14, Case Study Consumer Tech Company

A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs $250 + S&H (shipping and handling) costs.

They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.

The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.

They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.

The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.

They are willing to spend $5 on new app installs to promote to people who’ve bought the mobile watch.

You have a total budget of $15,000 to run the campaign for the next two months.

What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel? Select all that apply. Choose ALL answers that apply.
A . Purchase Event
B . Lead
C . View Content
D . Add to Cart
E . Add Payment Info
F . Complete Registration

View Answer

Answer: A,B,C,D

Explanation:

Here is the list of events you should install on the website:

✑ Purchase Event

✑ Lead

✑ View Content

✑ AddToCart

The website has a three-step checkout-process:

✑ People adding smartwatch to cart => Facebook pixel event "AddToCart."

✑ People go to checkout page => Facebook pixel event "Lead."

✑ People finalize purchase => Facebook pixel event "Purchase."

You also need to "ViewContent" event on the company’s blog in order to better track interaction with specific blog content.