What can you expect from an MTA Partner Program within Facebook Measurement Partners? Choose ALL answers that apply.

What can you expect from an MTA Partner Program within Facebook Measurement Partners? Choose ALL answers that apply.
A . Measure lift in sales using partner-based ROI measurement solutions.
B . Measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and RO
D . Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
E . People-based multi-touch attribution reporting across all publishers, including Facebook.

View Answer

Answer: A,B,C,D

Explanation:

Here is a list of how Facebook Measurement Partners can help: Partner Lift: Facebook’s Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.

MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.

Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers’ marketing channels in terms of contribution to sales, efficiency, and ROI.

Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.